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Hierarchy of Marketing Metrics - Measuring Marketing Success Like a CFO

Hierarchy of Marketing Metrics - Measuring Marketing Success Like a CFO

Sep 07, 2017

Framingham, MA, United States

Details

Event Details

Hierarchy of Marketing Metrics - Measuring Marketing Success Like a CFO

12:00 p.m. to 1:00 p.m., U.S. Eastern time

To register for this event, please click here.

Marketing departments are under considerable pressure to be accountable. As customer engagement converts to digital, B2B revenue becomes increasingly dependent on marketing success. Never have there been more spreadsheets, dashboards, and analytics tools available to slice and dice any facet of marketing. But how should company executives measure the value of marketing investment? Join Kathleen Schaub, Vice President of IDC's CMO Advisory and Customer Experience Practices to learn what marketing measurement practices that CFOs and leading CMOs find most useful.

Session Speakers:

  • Kathleen Schaub, Program Vice President, CMO Advisory & Customer Experience

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact webconferences@idc.com.

Agenda

12:00 PM - 1:00 PM

Hierarchy of Marketing Metrics - Measuring Marketing Success Like a CFO

12:00 p.m. - 1:00 p.m. U.S. Eastern Time

12:00 PM - 12:02 PM

Topic and Speaker Introductions

IDC Web Conference Host

12:02 PM - 12:45 PM

Hierarchy of Marketing Metrics - Measuring Marketing Success Like a CFO

Program Vice President, CMO Advisory & Customer Experience , IDC

12:45 PM - 12:58 PM

Participant Q&A

12:58 PM - 1:00 PM

Conclusions/Wrap-up

IDC Web Conference Host