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IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2018 Predictions

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2018 Predictions

Nov 30, 2017

Framingham, MA, United States

Details

Event Details

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2018 Predictions

11:00 a.m. to 11:40 a.m., U.S. Eastern time

To register for this event, or to access the on-demand replay, please click here.

In this IDC FutureScape presentation, IDC's Gerry Murray will discuss the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

About IDC FutureScape

IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

To learn more about IDC FutureScape 2018, please click here.

Session Speakers:

  • Gerald Murray, Research Director, Marketing and Sales Technology

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact webconferences@idc.com.

Agenda

11:00 AM - 11:40 AM

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2018 Predictions

11:00 a.m. - 11:40 a.m. U.S. Eastern Time

11:00 AM - 11:02 AM

Topic and Speaker Introductions

IDC Web Conference Host

11:02 AM - 11:30 AM

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2018 Predictions

Research Director, Marketing and Sales Technology , IDC

11:30 AM - 11:38 AM

Participant Q&A

11:38 AM - 11:40 AM

Conclusions/Wrap-up

IDC Web Conference Host