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Directions 2018: Santa Clara, CA

Directions 2018: Santa Clara, CA

Innovating in the DX Economy: From Experimentation to Automation

Feb 27, 2018 - Santa Clara, California, United States

For over 50 years, IDC's annual Directions conference has been delivering an informative and actionable overview of the issues shaping the information technology, telecommunications, and consumer technology markets.

Directions 2018: Santa Clara, CA

Innovating in the DX Economy: From Experimentation to Automation

In 2018, digital transformation (DX) will continue to dramatically reshape the global economy as the 3rd Platform's second chapter hits full stride. In this chapter, digital innovation - and IT industry growth - will be fueled by open innovation ecosystems, massive data sharing and monetization, and hyper-agile application deployment technologies.

A new "IT world order" is emerging, around changing technologies, new offerings, evolving business models, and emerging DX use cases. New IT industry power positions will emerge, IT vendor leadership ranks will be disrupted, and IT buyers will need to adjust and adapt to properly position for future success.

Join us for IDC's 53rd annual Directions conference, where our industry thought leaders will provide unmatched insights and analysis on the evolving ICT market along with actionable advice for those looking to gain a competitive edge in 2018 and beyond.

For more information, please visit:


To purchase admission, please contact your IDC account executive or Jill Toole at jtoole at or contact us for more information.

Early Bird Rate: (Deadline is February 2, 2018)


Standard Rate:


Event Benefits

This year's attendees will benefit from the following:

  • Market intelligence and guidance to identify and optimize growth opportunities
  • Contact with IDC analysts through one-to-one meetings, presentations, Q&A, networking breaks, and analyst-hosted lunch roundtables
  • 24 breakout sessions covering the hottest topic areas and numerous special interest sessions, allowing you to customize the day's agenda for your specific needs
  • Predictions on the vendors, products, and strategies best-positioned for growth
  • Opportunities to network, learn, and share with colleagues and potential business partners
  • Post-event, online access to Directions presentations including audio and visuals

Who Should Attend

Directions is attended by technology professionals, members of the investment community, and executives from ICT companies in:

  • Executive Management
  • Marketing/Business Development
  • Product Management
  • Distribution Channels
  • Strategic Planning
  • Market Research/Competitive Analysis
  • Information Technology Management
  • Operations