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Digital Transformation: Understanding the Business Case - Market Spend & Trend Outlook

Digital Transformation: Understanding the Business Case - Market Spend & Trend Outlook

Jun 07, 2018 - Framingham, MA, United States


Digital Transformation: Understanding the Business Case - Market Spend & Trend Outlook

11:00 a.m. - 12:00 p.m. U.S. Eastern Time

To register for this event, please click here.

This 35 minute web conference will be followed by Q&A.

Love it or hate it, Digital Transformation is at the center of industry leading organizations. Digital Transformation is not simply a list of IT projects, it involves completely rethinking how an organization uses technology to pursue new revenue streams, products, services and business models. In this webinar we will share with you IDC's concept of building a business case around digital transformation, and the broader strategic priorities of organizations connected to digital transformation working together to deliver business objectives. We will share market insight into the regional and industry use cases driving investment in Digital Transformation, providing an in-depth view of the Digital Transformation spending outlook connected to business use cases.


Who Should Attend

Corporate strategy

Chief Digital/Innovation Officers

Product planning and development

Sales and marketing

Partner and channels management


11:00 AM - 12:00 PM

Digital Transformation: Understanding the Business Case - Market Spend & Trend Outlook

Program Director, Customer Insights & Analysis , IDC

Research Manager, Customer Insights & Analysis , IDC

Research Director, Digital Transformation Strategies , IDC