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European Enterprise Mobility: Deployment Strategies

IDC's European Enterprise Mobility: Deployment Strategies service provides market insight to OEM, software vendors and service providers that need to keep pace with the expanding role of mobile devices in enterprise environments. It analyzes the business and technology requirements by IT departments in their procurement of mobile devices and provides a quarterly qualitative analysis of major OEM players in Western Europe. This program takes a broad view of mobile devices, focusing not only on smartphones, but also on ruggedized devices, wearables, smart speakers and other smart devices, PCs, tablets and AR/VR headsets.


Markets and Subjects Analyzed

  • Adoption and usage patterns of mobile devices
  • Mobile device procurement trends (e.g. channels, bundles)
  • Device as a Service (DaaS) procurement programs
  • Augmented Reality (AR) use cases in the enterprise
  • Market development of Artificial Intelligence (AI) in mobile devices
  • Adoption and usage of smart speakers and other smart devices (Video cameras, Smart Media Devices), in the enterprise
  • Opportunities and Challenges in the commercial space
  • Benchmarking OEM growth in the commercial segment
  • Quarterly qualitative analysis of the performance of major OEM players in Western Europe

Core Research

  • Western Europe Enterprise Mobility Survey
  • Accelerating Productivity in the Workplace with Augmented Reality
  • Western European Device as a Service (DaaS) Market Analysis
  • The impact of AI in the future of mobility
  • How are wearables changing the workspace?
  • Quarterly qualitative analysis of the performance of major OEM players in Western Europe.

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What is the enterprise adoption of mobile devices by OS, channel, type of ownership and OEM vendor in Western Europe?
  2. What are the most important shifts in enterprise procurement of mobile devices?
  3. What are the deployment challenges faced by IT departments?
  4. What are the preferred enterprise mobile device features (e.g. camera, storage, battery size)
  5. Are European companies replacing PCs with mobile devices (smartphones and tablets) or expanding the number of devices per employee?
  6. How are wearables changing the workspace?
  7. What’s the market opportunity for device life-cycle services (consulting, deployment, app development, management, support, etc.)?
  8. What are the most important security concerns in mobile devices?
  9. What are the most critical issues affecting productivity in mobile devices?
  10. What are the most successful use cases in wearables and AR/VR headsets?

Related Links


Meet the Experts
Francisco Jeronimo

Associate VP, Devices, IDC EMEA

Rosie Secchi

Research Manager, European Wireless and Mobile Communications