IDC Wallet

Worldwide Wallet: Tech Spend by Vendor

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Share of wallet is a key metric that technology vendors use to gauge their competitive position within a particular account. IDC's Worldwide Wallet: Tech Spend by Vendor product presents a view of account-level technology spending estimates for over 4,000 global companies overlayed with vendor-level spend data at a technology market level. This powerful tool allows users to identify and target growth opportunities at the customer level and provides detailed competitor information to inform sales and marketing strategies for new client acquisition.

Markets and Technologies Covered

  • 4000+ companies/accounts (to quantify the spend at the vendor, technology, and geography levels)
  • 3 technology categories (hardware, software, and IT services)
  • 100 leading technology vendors

Geographic Coverage

  • 3 macroregions: Americas, EMEA, and Asia/Pacific

Data Deliverables

Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:

Worldwide Wallet: Tech Spend by Vendor

2022 Version 1 release

Worldwide Wallet: Tech Spend by Vendor

2022 Version 2 release

Key Questions Answered

Our research addresses the following issues that are critical to your success:

  1. Which vendors have the largest share of a company's wallet?
  2. Where might there be white space or opportunity within an account?
  3. Who are my top competitors in any particular account?
  4. What is the average spend with a particular vendor?

Companies Analyzed

IDC's Worldwide Wallet: Tech Spend by Vendor product arms technology providers with detailed account-level data. The product is a sales intelligence tool that enables clients to conduct prospect analysis and vendor market share at a company level:

4,000+ of the world's largest enterprises

Philip Wirth

Research Manager, Customer Insights & Analysis

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Jessica Goepfert

Group Vice President, Data & Analytics

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