SaaSPath 2022

SaaSPath 2022 is IDC's premier SaaS-specific benchmarking survey, providing subscribers with demand-side guidance on the mind and journey of SaaS buyers, including a deep dive into 19 functional application markets: accounts payable, accounts receivable, core HR, digital commerce, EAM, ERP, facility management, field service management, finance, procurement, payroll, PSA, sales force automation, SCM, subscription management, tax, travel and expense, treasury and risk, and talent management.

Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, application migration strategy, drivers and inhibitors, packaging and pricing options, and in-depth vendor reviews, ratings, spend, and advocacy scores for most leading vendors in each of the 19 functional application markets. SaaSPath is a global study covering 11 countries across all regions of the world


Markets and Subjects Analyzed

  • Functional application markets (19): Accounts payable, accounts receivable, core HR, digital commerce, EAM, ERP, facility management, field service management, finance, procurement, payroll, PSA, sales force automation, SCM, subscription management, tax, travel and expense, treasury and risk, and talent management
  • Application adoption, deployment models, budget plans, and replacement cycle timing
  • Purchasing preferences and attitudes toward SaaS buying channels, application migration strategy, drivers and inhibitors, packaging and pricing options
  • In-depth vendor reviews, ratings, and spend, for all 19 functional application markets

Core Research

  • SaaSPath: Worldwide Findings Banner Book
  • SaaSPath: Additional 20+ Banner Books — Findings by App Category/Country/Region
  • SaaSPath: Executive Summary PPT Report
  • SaaSPath: Vendor Ratings PPT Report
  • SaaSPath: Additional Survey Spotlights on Key Findings

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What applications are organizations moving to SaaS? When? Where?
  2. Which vendors are organizations looking to for each SaaS application solution? How do organizations rate those vendors, and what evaluation criteria do they use to select them?
  3. How do SaaS buyers like to be sold to, and through what channels? What are their buying preferences, attitudes, fears, needs, and priorities? How do these things all vary by functional application market?

Related Links


Meet the Experts
Eric Newmark

Group Vice President & General Manager of IDC’s SaaS, Enterprise Software, and Worldwide Services Division