Asia/Pacific Digital Native Business, Start-Ups and Scale-Ups

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Meet the Experts

Photo of Daniel-Zoe Jimenez
Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research



IDC's Asia/Pacific Digital Native Business, Start-Ups and Scale-Ups service provides thought leadership and advice to technology suppliers on the dynamics, tech-buying patterns, and go-to-market approaches needed to effectively reach and engage digital-native businesses (DNBs), start-ups, and scale-ups in the Asia/Pacific region.

The DNB market segment represents an emerging and fast-growing segment of organizations that were born in the digital-native era (i.e., post-2010). These organizations are highly tech centric and spend a significant amount of their budgets on technology as it is the basis of their business model. However, the industry clusters and relative maturity of digital-native organizations vary dramatically and the difference between an early-stage digital-native start-up and a scale up that has reached Series D funding and is potentially valued in the billions of dollars is significant.


Markets and Subjects Analyzed


  • A taxonomy to help technology vendors understand which areas the DNBs play in, across industry segments
  • Spending opportunities, how much DNBs spend on technology, and which areas are priorities
  • Survey insights to understand which technologies are driving spend and how the DNBs procure and deploy these technologies
  • Insights from these organizations in terms of where they need help from technology vendors to drive growth
  • Examples of how the C-suite operates in the digital-native segment
  • Insights from these segments of the market related to metrics and KPIs used to measure success, business value, and technology investment priorities

Core Research


  • DNB buying behavior and spending patterns in Asia/Pacific
  • The DNB opportunity in Asia/Pacific
  • Asia/Pacific DNB IDC FutureScape Predictions
  • The Digital-Native Spending Patterns Survey
  • DNB Case Studies in Asia/Pacific
  • Vendor profiles and best practices for engaging with DNBs, start-ups, and scale-ups
  • IDC Survey Spotlight — Segmenting and Understanding DNBs in ASEAN
  • The DNB Funding Winter Is Coming: Where Are the Opportunities for Technology Suppliers?
  • DNBs and Unicorns in Asia/Pacific and the Opportunities for IT Suppliers
  • Telemedicine, Blockchain, Fintech, Foodtech, Agritech, and Martech DNBs in Asia/Pacific and the Opportunities for IT Suppliers

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered


  1. How do we size and segment the Asia/Pacific DNB opportunity based on a new IDC taxonomy, addressing fast-growth companies in B2C areas such as health, fashion, marketing, retail, and gaming?
  2. What does the current Asia/Pacific B2B DNB landscape look like? And what is the associated DNB opportunity?
  3. Where is growth in tech spend primarily coming from in the Asia/Pacific DNB segment?
  4. Which technology areas are driving spend among Asia/Pacific DNBs, and how are these being deployed (i.e., build versus buy)?
  5. How do Asia/Pacific DNBs budget for, procure, and deploy technology compared with traditional organizations?
  6. How do Asia/Pacific DNBs move from start-up to scale up, and how can tech vendors engage with them through venture capital and accelerators to help them deliver growth?
  7. Who are the preferred partners and vendors Asia/Pacific DNBs work with, and how do they influence their buying decisions?

Companies Covered