IDC Financial Insights: European Financial Services Industry Intelligence will provide technology vendors with a European financial services market perspective, looking at industry subsegments, core processes, and technology categories. This service will provide actionable information to European marketers, sales leaders and professionals, product managers, market intelligence, and channels managers to accelerate and simplify their jobs, sharing detailed data on industry trends, buying behavior, industry personas, and market sizing.

This advisory service provides a European view on the financial services industry and its subsegments, providing technology suppliers with actionable information on current and future technology purchasing behavior through IDC's proprietary data and analysis.

The service enables subscribers to assess European market opportunities accurately and better understand their potential prospects by analyzing ICT buyers, both IT and line of business. Research from the service will provide insights into their varying priorities, considering process improvement drivers and their linkage to technology while offering useful guidance to build sales messages and go-to-market initiatives for digital technology providers.

Throughout the year, this service will address tech suppliers' needs in the European region, including:

• Evaluating the financial services technology market opportunity in the European region
• Understanding the financial services sector buyers and their priorities in the European region
• Preparing a focused go-to-market approach for the European region
• Refining regionally relevant sales messages

Our research addresses the following issues that are critical to your success in the European market:

• How much will financial services in Europe spend in ICT today and in the future?
• What are the key business drivers in Europe across key financial services processes?
• What technologies are financial services companies in Europe investing in today? And what are the differences across financial services subindustries in Europe?
• What are the key business priorities for tech buyers in the European financial services sector, and how does that influence their technology purchasing patterns? How can you map sales opportunities against those business issues?
• Who are the key personas to address in the financial services sector, and what are their key concerns?
• How can I have more relevant and timely conversations with my key customers and prospects in this sector in Europe?
• How can I stay on top of the issues that matter to financial services executives and their challenges, roles, and issues?

This service provides actionable industry insights and guidance to key IT vendor decision makers operating or planning to enter into the European financial services market:

• European marketers (field marketers and regional CMOs)
• European sales leaders and professionals
• European product managers (tech domain leads)
• European market intelligence and research
• European channels managers (alliances and distribution channels/partners)