IDC's Canadian Infrastructure and Platform as a Service program is a primary input for IT vendors, service providers, channel partners, and IT departments to align with changing demands in the datacentre and market forces. The service delivers in-depth and impactful analysis to sales and marketing teams and end-user IT on a regular basis. Coverage includes market sizing and context for a variety of deployment methodologies, from platform as a service (PaaS) to public infrastructure as a service (IaaS) to traditional on-premise deployments, converged and hyperconverged infrastructure, software-defined datacentres, server, storage, and networking equipment. Valuable components of the service include on-demand access to analysts, competitive analysis exercises, and the opportunity for advanced strategic assessment engagements.
The focus of Canadian Infrastructure and Platform as a Service is to help vendors create more effective sales and marketing initiatives via improved targeting, better engage with end-user organizations and partners leading to greater market penetration, and improve profitability with improved attach rates. In addition, our custom research helps IT departments and CIOs learn where and how to place their bets in order to maximize returns on their IT investments.