European Partnering Ecosystems

IDC's European Partnering Ecosystems report series focuses on the partnering ecosystem and how it is being impacted by broader industry transformation. It provides partnering professionals dedicated, insightful analysis into the complex and diverse partner ecosystem in Europe. This service helps partnering executives plan, transition and execute partnering strategy in a more intelligent way, building upon a strong foundation of independent, specialized partnering research and expert analyst opinion. It explores the impact of changing consumption models and purchasing models on the wider partner ecosystem, assessing how these trends are accelerating the evolution of partnering strategies.

Markets and Subjects Analyzed

  • Key trends in the partnering ecosystem with a focus on different partner types (SIs, VARs, ISVs, MSPs, VADs, etc.)
  • Impact of next-generation partner types (e.g., digital agencies, start-ups, developers, industrial tech) on the evolving partner ecosystem
  • How revenue flows through the partnering ecosystem and new routes to market (e.g. cloud marketplaces, as-a-service)
  • Evolving partner business models in the face of technology transformations such as cloud and digital transformation.

Core Research

  • The evolving partner landscape in Europe
  • The impact of digital transformation on the European partner ecosystem
  • Partnering ecosystems – IoT, Industry Cloud, Cloud Marketplaces, Ecosystem Business Models, opportunities and impact
  • Case studies and profiles of innovative partners and partnering practices
  • Best practices in channels, alliances and partner programs
  • Best practices for engaging with next-generation partners and promoting IP extensibility within partner base

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What are the market forces in Europe that need to be assessed to execute successful partnering and alliance strategies?
  2. What does the current partnering landscape look like in Europe? How are different routes-to-market evolving and developing?
  3. What are vendors currently doing to drive partner profitability, satisfaction, and loyalty?
  4. How do vendors measure the success of partner programs?
  5. What sort of new partner ecosystems are emerging in Europe?
  6. How do vendors transition their existing partnering strategy to accelerate 'as-a-service' delivery models?
  7. Who are the key next-generation partners vendors should be considering in Europe?

Related Links

Meet the Experts
Stuart Wilson

Research Director, European Partnering Ecosystems