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New Zealand 3rd Platform Heat Map

IDC's New Zealand 3rd Platform Heat Map research program outlines the adoption of 3rd Platform technologies across all industries, sizes, and maturity. The heat map program addresses the market opportunities including:

  • The addressable/accessible market
  • Customer drivers for investment and adoption
  • The role of the service provider to add value

The structure of the document is a PowerPoint slide that can be easily read and understood across the cloud, infrastructure, and services organization. CXOs, LOBs, sales, and the strategy teams are leveraging this report series as an easily consumable representation of the market category to align their product market fit and go-to-market process.

Markets and Subjects Analyzed

  • Mobility — CYOD/BYOD, application development, test, and management
  • Cloud — SaaS, PaaS, IaaS, and professional services
  • Big data and analytics — SaaS, infrastructure, and data management
  • IT services and managed services — Customer drivers for adoption
  • Security — Maturity, SaaS, professional services
  • C-suite — Approach to and adoption of technology across the organization

Core Research

  • Mobility Heat Map
  • Cloud Heat Map
  • Security Heat Map
  • C-Suite Heat Map
  • Big Data and Analytics Heat Map

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What is the strategic importance of the 3rd Platform elements, and where will the benefit be realized?
  2. Who are the owners and drivers for adoption within the organization?
  3. What is the timing for adoption and proportion of budgetary focus?
  4. What are the risks, concerns, and considerations of the organizations in leveraging the technology?
  5. How are the organizations going to leverage the service provider community?
  6. Why is that provider is important, and what are the expectations?

Related Links

Meet the Experts
Louise Francis

Research Director, IDC New Zealand