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Australia Vertical Markets

ICT suppliers are at various stages of developing and executing their vertical market strategies. For some suppliers, going to market through industry has been embedded in their business model from inception. For others that initially took a horizontal approach to their businesses, going to market requires a key shift in their business models. However, no matter what stage of development an ICT supplier is in with its vertical strategy, there is a constant need to monitor and reassess.

Markets and Subjects Analyzed
  • Banking, finance, and insurance
  • Government
  • Manufacturing
  • Healthcare
  • Education
  • Retail and wholesale
  • Utilities
  • Resource industries
  • Agriculture
Core Research
  • Australian ICT Vertical Markets, 2014-2019
  • Australia Government ICT Market,2014-2019

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered
  1. What are the top vertical markets in Australia based on ICT spending and growth potential?
  2. What will be the vertical markets' ICT budgets and expenditure plans now and in the future?
  3. How do CIO priorities and strategic business priorities change by vertical market?
  4. What are the current market forces in each of the vertical markets?
  5. What are the current technology adoption plans in the vertical markets?
  6. What characteristics will vendors need to be successful in the future in these vertical markets?
  7. Who are the main ICT players in each of the vertical markets?
  8. What do these vertical markets consider when making purchasing decisions?
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Meet the Experts
Jaideep Thyagarajan Market Analyst