TECH SUPPLIER Nov 2020 - Market Perspective - Doc # LA45919520

The Digital Consumer in Latin America

By: Paola SorianoDirector, Consumer and Commercial Devices, Latin America


This IDC document looks at the needs of the digital consumer, which places the consumer inside a new ecosystem and new normal from end users to companies/brands, as well as understanding the needs of consumers and how digitalization from the consumer perspective can help companies in Latin America to adapt to the new requirements and models.

"The digital consumer will look for a trusted provider. Brands need to anticipate consumer preferences in advance, using all the information they can take from the beginning of the online interaction. Companies that invest in enabling their workforce and digital tools building loyalty and engagement with the digital consumer, following trust, empathy, and competence, will survive during the new normality," says Paola Soriano, Director Consumer & Devices at IDC Latin America.


Subscriptions Covered

Latin America Next Wave of 3rd Platform Opportunities

Regions Covered

Latin America

Topics Covered

Digital transformation, Networking and connectivity devices, eCommerce


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