TECH BUYER Dec 2021 - IDC Perspective - Doc # LA46821621

The Future of Customers in Latin America


Paola Soriano

The new normalcy after/during the pandemic is just the beginning of many more disruptions users will experience in the years to come. These changes are already affecting the consumers' technology markets; needs have increased and evolved substantially especially in the way we interact each other's. IDC sees many more changes coming, new devices and configurations, customers and consumers experience they receive from a brand a crucial aspect of any engagement or customer journey. We expect sales will continue to grow as specific needs and demands pop up.

“Presently, customers and consumers have increased their digital skills in Latin America. Companies that adapt and invest in new customer experiences and innovate faster will be the ones to evolve and stay ahead in the markets. These companies are the ones that prioritize the customer in their operational processes and innovate to offer unique user experiences to grow in today's new normal.” Paola Soriano, Director Consumer & Research Devices Latin America



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