TECH SUPPLIER May 2022 - Market Perspective - Doc # LA48864922

Sales Acceleration: Latin America 2022 Tech Buying Behavior and Budgets


Diego Anesini

This market perspective summarizes the most important enterprise tech buyer behavior and budget trends in Latin America for 2022, using an analysis of primary and secondary information sources.

This report analyzes the businesses' and CIOs' agendas and their impact on IT budgets, digital agenda maturity status, future enterprise trends, the expected impact on the IT market, use cases, and a future outlook.

Lastly, this document provides key recommendations for vendors and service providers.

"Organizations in the region are back on their planned path o towards their digital strategy, which is generating renewed opportunities for the technology market. Understanding strategic priorities and key use cases will be critical for technology providers to differentiate their value propositions," states Diego Anesini, Research Director, Latin America. "Revenues from digital services and experiences will be responsible for at least USD 2 trillion in the region's economy by 2026."


Subscriptions Covered

Latin America Next Wave of Digital Innovation and Acceleration

Regions Covered

Latin America

Topics Covered

Analytic applications, Cognitive/artificial intelligence, Digital transformation, Future of digital infrastructure, Global IT and economic markets, Sales operations


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