This IDC Technology Segment study provides HCP market unit, value, and share data in Morocco for 2014–2018. It presents in-depth and up-to-date profiles of the leading vendors, covering their local presence, 2018 revenue breakdowns by line of business, distribution channel structure, major contracts and projects won during the year, marketing campaigns and promotions, services and document solutions, and channel partner programs.
"The sluggish performance of the Moroccan HCP market was driven by a downward trend in household consumption, the widening trade deficit, declining tourism revenues, and the slow pace of financial reform. Demand from government bodies and businesses fell significantly, leading to a decline in shipped units. Vendors are advised to move rapidly to offset weak demand, and maintain revenues by focusing on contractual deals and offering managed print services." — Senior Research Analyst Samar El-Sayed, Imaging, Printing, and Document Solutions, IDC North Africa
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