TECH SUPPLIER Aug 2020 - Technology Segment - Doc # META45206820

Turkey Hardcopy Peripherals Market 2019 Analysis and Vendor Profiles

By: Zeynep KilicResearch Manager, Imaging Devices & Document Solutions, Turkey

Abstract

This IDC Technology Segment study covers Turkey and provides HCP market unit, value ($M), and share (%) data for the 2015–2019 period. It also presents in-depth and up-to-date profiles of the top-performing vendors, covering local presence and structure, 2019 revenue breakdowns by line of business, distribution channel structure, major contracts and projects won during the year, marketing campaigns and promotions conducted, services and document solutions offered, and channel partner programs.

"Overall HCP shipments are expected to decline in unit and value terms in 2020 due to COVID-19's negative impact on supply and demand. Falling business and consumer confidence levels arising from the collapse of the real economy, significant contractions in the value of the lira, and postponements of private and public projects are all expected to cause steep shipment declines, particularly in the first half of 2020. In this context, a greater focus on print services may help vendors secure revenue streams. More organizations are deciding to minimize non-core assets and adopt IT outsourcing; moreover, the IT services market has proven to be less vulnerable to economic fluctuations in recent years." — Zeynep Kilic, Program Manager, IDC Turkey


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