TECH SUPPLIER Jul 2019 - Market Note - Doc # META45330719
MTN's Launch of Advanced 4G LTE Means Little Without Product and Service Development
This IDC Market note looks at MTN's recent launch of advanced 4G LTE services in Nigeria. It focuses on how the launch impacts the telecommunication market and offers recommendations on how MTN can create new customer experiences and develop new business solutions by leveraging the LTE network.
"MTN's launch of an improved data network is a step in the right direction, as it allows the company to consolidate its position as a leader in the mobile market. However, the telco needs to swiftly exploit its first-mover advantage to launch innovative services for both the consumer and enterprise segments." — Senior Research Analyst Oluwole Babatope, IDC West Africa.