This IDC Market Note discusses the Ethiopian government's decision to sell a minority stake in Ethio Telecom to outside investors and auction a new mobile telecom license. It also assesses the conditions necessary for the new entrant's success in the country.
"The much-anticipated liberalization of the Ethiopian telecom market represents an attractive organic growth opportunity for most telecommunications operators on the continent, even though they may face enormous challenges in the country. To succeed in this increasingly challenging environment, a new mobile operator needs to provide compelling value propositions that distinguish it from Ethio Telecom." — Mervin Miemoukanda, Senior Analyst, IDC South Africa