TECH SUPPLIER Jan 2020 - Market Perspective - Doc # META45722619

The Gaming Industry in the Middle East, Turkey, and Africa: A Game-Changer in the Consumer IT Hardware Market

By: Ayse KaptanogluResearch Manager, Systems Infrustructure Solutions, Turkey, Fouad CharaklaSenior Research Manager, PCs, Systems & Infrastructure Solutions, Middle East and Africa


This IDC Market Perspective provides an overview of the gaming market in the Middle East, Turkey, and Africa. It discusses macro- and micro-level market drivers, key market developments, and the industry's likely evolution in the region over the coming years. It also provides guidance for technology vendors as they navigate this very dynamic market.

"The gaming market in META promises dynamism at a time when the consumer PC market has reached maturity. Given the industry's huge potential, PC vendors can use gaming, through various tactics, to revitalize consumer PC sales. In short, the gaming industry could be a game changer in the consumer market, but only if vendors in this sector continue to update games and game contents, enhance user activity and adhesion by organizing tournaments and festivals, provide attractive hardware configurations, and create interactive environments." — Research Manager Ayse Kaptanoglu, IDC Turkey



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