TECH SUPPLIER Mar 2020 - Market Perspective - Doc # META45726319

Telecom Services Diversification — The Case of Safaricom

By: George MbuthiaResearch Analyst

Abstract

This IDC Perspective examines the diversification of telecom services in Kenya and assesses Safaricom's various offerings and its role as a technology vendor and distributor.

"Telecom operators have evolved to offer services beyond their core competencies, such as mobile payments, cloud services, and even content services. The diversification of services is vital for these operators, which is why they are putting strategies in place to increase their offerings through partnerships, acquisitions, and in-house developments." — Research Analyst George Mbuthia, IDC East Africa


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