This IDC Market Perspective discusses technology investment trends in the banking and financial services industry in Turkey. The document presents the business priorities of Turkish financial sector CIOs and provides guidance for technology suppliers.
"The strategic imperatives of Turkish financial institutions are increasingly focused on the customer. Organizations are leveraging customer data and single customer views to innovate new channels. The goal is to 'delight the customer', reduce churn, and inspire loyalty." — Principal Analyst Eren Eser, IDC Turkey