This IDC Market Perspective discusses technology investment trends in the retail services industry in Turkey. It presents the business priorities of Turkish retail CIOs and provides guidance for technology suppliers.
"The Turkish retail industry is dynamic and competitive, featuring a constantly evolving cast of local and global players. The future will belong to forward-thinking and future-ready organizations that can implement innovative digital-first strategies. The leaders will be companies that prioritize data-driven and personalized strategies." — Research Manager Asli Kockal, IDC Turkey