TECH SUPPLIER May 2020 - Market Forecast - Doc # META46271220

The Mobile Phone Gray Market in South Africa

By: Arnold PonelaResearch Analyst, Mobile Devices & IPDS

Abstract

This IDC Market Forecast provides an overview of the South African gray mobile phone market. It provides data on the volume of gray phones entering the market and describes the impact of this trade on official mobile phone channels. The document examines the drivers of the gray market, major players, and the sources of gray market phones.

"Despite numerous government measures to control the mobile phone industry, the gray and refurbished markets are flourishing in South Africa. The business of official distributors tends to suffer as their goods are undercut by cheaper products available through the gray trade. OEMs should understand that competing only on price makes them vulnerable to gray market activity. OEMs should create compelling services and better value propositions to weaken the appeal of gray market products." — Research Analyst Arnold Ponela, IDC South Africa


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