TECH SUPPLIER May 2020 - Market Perspective - Doc # META46291320

COVID-19's Impact on Telecommunication Services in Sub-Saharan Africa

By: Oluwole BabatopeSenior Research Analyst, Telecoms & Networking, Africa, Sabelo DlaminiSenior Research and Consulting Manager, Francis HookConsulting Manager, Mervin MiemoukandaSenior Research Analyst

Abstract

This IDC market perspective examines how the COVID-19 pandemic is affecting telecommunication services in Sub-Saharan Africa. It focuses on pre- and post-COVID-19 telecommunication market dynamics, and offers recommendations to telecommunications service providers on how to manage changing customer behaviors to ensure profitability.

"In these critical times, telcos must improve the customer experience, particularly as organizations try to navigate the disruptions caused by COVID-19. Telcos that help organizations meet their goals through consultative selling and proactive service delivery will be well positioned to survive this crisis and thrive beyond it." — Senior Telecom and IT Research Analyst Oluwole Babatope, IDC West Africa.


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