TECH SUPPLIER Aug 2020 - Technology Segment - Doc # META46634620

Kenya Hardcopy Peripherals Market 2019 Analysis and Vendor Profiles

By: Sharon RonoResearch Analyst

Abstract

This IDC Technology Segment study covers Kenya and provides hardcopy peripherals (HCP) market unit, value ($M), and share (%) data for the 2015–2019 period. It also presents in-depth and up-to-date profiles of the top-performing vendors, covering local presence and structure, 2019 revenue breakdowns by line of business, distribution channel structure, major contracts and projects won during the year, marketing campaigns and promotions conducted, services and document solutions offered, and channel partner programs.

"The overall Kenyan hardcopy peripherals market is expected to contract in early 2020 as a result of the COVID-19 pandemic. The outlook for remaining part of 2020 hints at reduced private sector activity and declines in consumer and business demand. This environment will provide limited growth opportunities for HCP vendors, with a recovery only expected at the beginning of 2021. Entry-level inkjet devices will be the only segment that will present growth opportunities, supported by the working- and studying-from-home containment measures instituted in March 2020." — Research Analyst Sharon Rono, IDC East Africa


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