TECH SUPPLIER Sep 2020 - Market Perspective - Doc # META46849720

Consumer Demand for Personal Computing Devices in East and West Africa Amid the COVID-19 Pandemic

By: Linda NgenohResearch Analyst


This IDC Market Perspective discusses the impact of the COVID-19 pandemic on consumer purchases of PCDs in East and West Africa. It describes how consumers responded to the pandemic in the first half of 2020. The perspective looks specifically at how the PCD market has been impacted, and provides vendors with recommendations on how to manage changing consumer behavior and ensure profitability of their businesses.

"Consumer demand for PCDs is projected to increase in the second half of 2020, as the need for mobility has risen during the COVID-19 pandemic. However, this demand growth may be short lived, as PCD replacement cycles are longer in the consumer segment. Nonetheless, vendors that take advantage of this short-term opportunity will benefit from increased sales and visibility in the market." — Research Analyst Linda Ngenoh, IDC East Africa



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