TECH SUPPLIER Feb 2021 - IDC Survey Spotlight - Doc # META47465621

Customer Excellence in Egypt: Digital Customer Experience Matters More Than Ever

By: Nourhan AbdullahSenior Research Analyst

Abstract

This IDC Survey Spotlight presents customer experience (CX) in Egypt during the COVID-19 pandemic. The recent pandemic has highlighted the needs and deficiencies of many organizations. It has also revealed a high level of agility and a new breed of sustainable business. With customer relationships now more fluid and digitalized, CX is becoming the most important factor in measuring progress.

IDC's 2020 Egypt CIO DX Survey was conducted in December 2020 and surveyed 64 organizations in Egypt. The survey was conducted as a part of a multiple-wave series designed to capture the business and IT impacts of the pandemic on entities of various sizes across industries and geographic locations.


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