TECH SUPPLIER Mar 2021 - Market Note - Doc # META47568221

The Impact of Retailer-Backed MVNOs on South Africa's Telecom Market


Mervin Miemoukanda
Mark Walker

This Market Note looks at the launch of mobile virtual networks by Shoprite and Pick n Pay in South Africa.

"Shoprite and Pick n Pay's move into the mobile space is likely to be more successful than Red Bull's and Virgin Mobile's entries a few years ago. These retailers can uniquely offer mobile services to their large numbers of regular customers have large customer bases that they can leverage, although they will still need to offer compelling value propositions that distinguish them from the competition." — Senior Telecom Research Analyst Mervin Miemoukanda, IDC



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