TECH SUPPLIER Sep 2022 - Technology Segment - Doc # META47718122

Morocco Hardcopy Peripherals Market 2021 Analysis and Vendor Profiles

By:

Zeynep Kilic
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Abstract

This IDC Technology Segment study covers Morocco and provides HCP market unit, value ($M), and share (%) data for the 2017–2021 period. It also presents in-depth and up-to-date profiles of the top-performing vendors, covering local presence and structure, 2021 revenue breakdowns by line of business, distribution channel structure, major contracts and projects won during the year, marketing campaigns and promotions conducted, services and document solutions offered, and channel partner programs.

"The Morroco HCP market recorded significant unit and value declines in 2021 due to slowly recovering consumer and business confidence and severe product shortages. However, with record growth rates in the first half of 2022 — thanks to the resolution of product shortages — the overall market is poised to grow significantly in the latter half of the year. Increasing demand from the government and small and medium-sized businesses (SMBs) is expected to drive the market in the short to medium term. As the Moroccan economy recovers, vendors will need to prove that their offerings either have a lower total cost of ownership (TCO) or offer better value than the currently installed products of their competitors. A strong business-to-business distributor/VAR partner will be a necessity." — Program Manager Zeynep Kilic, IDC Türkiye


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