TECH SUPPLIER Jun 2021 - IDC Survey - Doc # META47976921

Marketing Leaders’ 2021 Digital Agenda: Saudi Arabia Perspective

By: Eren EserPrincipal Analyst, Turkey, IDC, Uzair MujtabaProgram Manager - IDC Saudi Arabia

On-line Presentation


Marketing executives in Saudi Arabia are intensifying their focus on the digital realm as they prepare for the post-COVID-19 era. This IDC Survey presentation provides a fresh analysis of the business and ICT outlook of organizations in Saudi Arabia, showcasing the results of IDC’s Line-of-Business Marketing Survey conducted between October and December 2020 in Saudi Arabia. The survey examined the 2021 ICT spending plans, digital initiatives, and technology focus areas of marketing executives and gauged the impact of COVID-19 on organizations in Saudi Arabia.


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