TECH SUPPLIER Aug 2021 - Market Perspective - Doc # META48119721

Africa Mobile Phone Market: Local Brands During and After the COVID-19 Pandemic


Arnold Ponela

This IDC Market Perspective provides an overview of African brands in the continent's mobile phone market. It describes the current state of competition between African brands and major global mobile device manufacturers. The major African brands are profiled, including evaluations of their strengths and challenges. The document offers insights into how local brands, with governmental support, can improve their competitiveness and significantly impact African markets.

"Africa is synonymous with diversity, and this also applies to the region's mobile phone markets. The local production and assembly of devices is a basic strategy mobile phone brands can adopt to cope with the challenges of this diversity. In this regard, regional trade agreements have helped African governments boost local production by expanding markets for domestic brands, and this represents a clear opportunity for African mobile phone vendors." — Senior Research Analyst Arnold Ponela, IDC South Africa



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