This IDC Market Perspective gathers ideas and recommendations from analysts and market players to assist vendors and distributors in developing their sales and marketing incentive strategies and growing their brands in the post-pandemic market. A detailed analysis of smartphone sales promotions and brands' marketing incentives is provided.
"Customers want a personalized experience, and vendors need to meet this expectation. Falling short may lead to a negative brand reputation and the loss of customers. To remain agile and competitive, sales leaders need to adopt timely and appropriate sales promotion strategies to help their brands grow." — George Mbuthia, Research Analyst, IDC