target audience: TECH SUPPLIER  Publication date: Nov 2022 - Document type: Market Perspective - Doc  Document number: # META49825922

Smart Home Device Growth in the Middle East, Türkiye, and Africa, 2021–2022

By:  Isaac Ngatia Loading


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This IDC Market Perspective examines how smart home device technology suppliers can take advantage of the growing demand for these devices in the Middle East, Türkiye, and Africa (META). It also offers recommendations for vendors hoping to generate greater demand within the region.

"The region's smart home devices market is still in a nascent stage on both the demand and supply side. Many end users are just starting to experiment with these devices. In some categories, such as TVs, smart devices are becoming the default. However, other categories will require concerted efforts to develop the marketing funnel." — Senior Research Analyst Isaac Ngatia, IDC Middle East and Africa


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