target audience: TECH BUYER  Publication date: Jun 2023 - Document type: IDC Innovators - Doc  Document number: # META50719623

IDC Innovators: Middle East and Africa Conversational AI Technologies, 2023


  • Melih Murat Loading
  • George Ayad Loading
  • Arif Sultan Shiekh Loading
  • Chris Ngwenyama


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IDC Innovators are emerging vendors with annual revenues below $100 million that have demonstrated either a groundbreaking business model or an innovative new technology or both. This IDC Innovators study profiles three notable vendors that are innovating in the Middle East and Africa's conversational AI space — Tarjama, Mozn, and Botlhale AI Solutions.

"IDC's projections of accelerated growth in conversational AI adoption across the MEA region reinforce the significance of this technological wave. As innovators actively forge new use cases, harnessing their expertise in both technology and language, they are poised to cater to nuanced business requirements at local and regional levels. Considering these developments, it is imperative for technology buyers to acquaint themselves with the latest advancements in the field of conversational AI. By doing so, they can effectively align their digital transformation plans and initiatives with the capabilities of conversational AI, thereby maximizing the potential impact on their business." — Melih Murat, associate research director, IT services and software, IDC MEA


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