target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Market Presentation - Doc  Document number: # META52055624

UAE Channel Partner Trends and Key Developments, 2024 — Part 2: Key Market Forces That Shape Partner Strategies

By:  Melih Murat Loading


  • 27 slides

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This IDC Market Presentation, which is the second of three reports, provides key insights into channel partner ecosystem developments and trends in the UAE. The presentation is based on IDC’s 2023 Europe, the Middle East, and Africa (EMEA) Channel Partner Survey. The survey polled 1,002 channel partners across EMEA, 40 of which were from the UAE.

The key themes covered in the Channel Partner Survey are outlined below:

  • Market forces that shape partner strategies
  • Partner product/services portfolio strategies
  • Business performance and health indicators
  • Go-to-market strategies and business development activities
  • Cloud maturity and cloud marketplace participation
  • Partner transformation and investment priorities
  • Vendor relationships, partnering strategies, and partnership commitment levels
  • Partnership value metrics and partner program needs

This second report focuses on the three major market forces — cloud marketplaces, transition to the as-a-service model, and solutioning strategies — that were chiefly highlighted during IDC’s discussions with UAE channel partners.


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