target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Market Note - Doc  Document number: # META52359324

AWS Summit 2024, Dubai: Driving Innovation Through the Integration of AI and GenAI into Cloud Services


  • Nitesh Rathi Loading
  • Jebin George Loading
  • Melih Murat Loading
  • Eric Samuel Loading
  • Manish Ranjan Loading
  • Harish Dunakhe Loading


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"AWS's announcements around Amazon Q, Bedrock, and other GenAI programs will accelerate the requirement for cloud infrastructure throughout the Middle East region. By offering advanced AI-powered assistants like Amazon Q and accessible platforms like Bedrock for customized AI solutions, AWS is empowering businesses to embrace cloud computing. As organizations leverage these advancements, IDC anticipates a profound impact on the development of GenAI-native applications, paving the way for intelligent, context-aware solutions tailored to meet the diverse needs of customers in the Middle East and Africa." — Nitesh Rathi, Senior Research Analyst, IDC


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