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Raymond Boggs

Program Vice President, Small and Medium Business Research

Mr. Boggs has a diverse background in the communications, computing, and office automation industries as well as consumer and channel research. He manages IDC's Small and Medium Business (SMB) research practice. 

As part of his work, Mr. Boggs directs survey research, forecasting, and market analysis for advanced technology products and services designed for small (under 100 employees) and mid-sized businesses (100 up to 1000 employees, with additional information on firms with up to 5000 employees). Research includes identifying key product requirements of different market segments (SMBs by size, industry, and attitude), tracking changing customer channel preferences, and evaluating alternative strategies in response to competitive developments. Mr. Boggs has consulted extensively on changing distribution trends for advanced technology products and the emerging communications and networking needs of SMBs including the adoption of IDC's Four Pillars of technology engagement: social, mobile, cloud, and big data. 

IDC's SMB coverage has a strong US focus but also includes extensive global research with both survey work and forecasts to support worldwide SMB engagements. In addition to tracking the acquisition and use of key technology among SMBs globally, IDC's research examines key attitudes, deployment preferences, technology priorities, and the perceived benefits associated with different technology solutions. Practical and actionable guidance for clients is a key objective of program research deliverables, supplemented by inquiry support.

Prior to joining IDC, Mr. Boggs directed consumer and business research in the technology practice area of Response Analysis/Roper Starch Worldwide in Princeton, NJ. He managed research activity to support the firm's Electronic Access program and provided qualitative and quantitative primary research to a wide range of clients. Boggs had previously established and managed the first research program to focus exclusively on the small business market while at GIGA Information Group/BIS Strategic Decisions (now part of Forrester Research.).

Mr. Boggs is a regular speaker at industry conferences and is quoted in industry publications as well as The New York Times, the Wall Street Journal, and USA Today. A recipient of IDC's Peacock Award for research excellence, Boggs completed undergraduate work at Hamilton College and holds advanced degrees from Brown University and the Carroll School of Management at Boston College.

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