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Susan G. Middleton

Research Director, Technology Financing Strategies

Susan Middleton is a research director for IDC's Technology Financing Strategies and Technology Valuation Services programs. Ms. Middleton's areas of expertise are the midrange and high-end server marketplace, enterprise storage and HP printers. For each of these technology segments, Ms. Middleton follows trends, technology changes and market forces that impact life cycles and IT portfolios. She provides insight and guidance to her clients and helps them manage their IT portfolio risk. Ms. Middleton is also the lead analyst on the annual global IT leasing and financing report that sizes the market opportunity in the top 25 geographies.

Ms. Middleton is a 20 year veteran of IDC and holds a B.A. in political science, with a concentration in economics from the University of New Hampshire.

FASB Compliance Challenges

Jul 2017 - IDC Link - Doc # lcUS42880917

by: Susan G. Middleton

As U.S. businesses begin preparations for FASB compliance and pending changes in accounting recognition, it's clear that companies are facing unexpected challenges and costs. IDC's recent survey about efforts to prepare for the new FASB rul...
This IDC Survey Spotlight offers insights into one key area of this new procurement trend and reveals the IT equipment categories that enterprises are currently reviewing as possible options to transition to new flexible consumption models....
This IDC Market Note examines Microsoft's recently announced update and rebranding of the company's "Surface Plus for Business.""The solution now leverages the PC-as-a-service (PCaaS) model to enable business customers to have the flexibili...
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