Vice President, Enterprise Software and Cloud Services Custom Solutions
Andrew Ware is a Vice President in IDC's Custom Solutions organization responsible for designing and executing custom research and consulting engagements for IDC's clients in the areas of enterprise software and cloud services. Mr. Ware's research engagements address strategic and tactical objectives in the areas of market trends and disruptions, technology buyer influences and decision making, competitor assessment, and market opportunity sizing and segmentation.
Go-to-market engagements deliver customer facing messaging campaigns featuring research driven thought leadership, business value assessment, and other analysis designed to effectively position solutions in the marketplace.
Mr. Ware has extensive experience in research and consulting roles at IDC, and has contributed extensively to IDC's custom solutions business. Experience includes research brainstorming facilitation, research design, analysis/reporting, competitive analysis, and Total Available Market (TAM) design and modeling.