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Anders Elbak

Research Manager, IDC Nordic

Anders Elbak joined IDC in 1997 and has been involved in projects covering most areas in the ICT industry, including hardware, software, IT Services and telecoms, giving him an invaluable insight in the overall trends and dynamics in the industry. He has been responsible for printer, phone, PC and server trackers in the Nordic countries as well as lead the consumer market research program.

Today, Anders is responsible for the Nordic ”Enabling Technologies” program, which focuses on how companies transition the IT infrastructure to support innovative business solutions enabled by the 3rd platform technologies: cloud, mobility, social and Big Data. Additionally, it covers underlying datacenter trends and technologies, which enable the necessary agile infrastructure. Anders also spearheads IDCs Nordic end-user surveys and most industry specific analysis, and is part of the European Internet of Things practice.

Anders is one of the most quoted industry analysts in the Nordic countries and frequently appears in both the IT press and the business press. Moreover, he is a valued presenter at various events typically advocating for the transformation to the Third Platform and relating this to challenges in individual markets and new opportunities for end-users.

Anders holds a Master degree in Marketing and Economics from Copenhagen Business School.

TDC Acquires MTG Media

Feb 2018 - IDC Link - Doc # lcEMEA43550018

by: Anders ElbakMartin Sundblad

TDC, the incumbent operator in Denmark, has agreed to buy the media business of MTG (MTG Nordic Entertainment and MTG Studios) for SEK 3.3 billion (€340 million) in cash and (newly emitted) TDC shares corresponding to 28% of total shares. T...
How Does IoT Adoption Affect the Use of Analytics in the Nordics?

Mar 2018 - IDC Survey Spotlight - Doc # EMEA43626718

by: Anders Elbak

This IDC Survey Spotlight illustrates how advanced analytics and artificial intelligence is fueled by organizations' experience with traditional analytics that do not meet the requirements of Internet-of-Things (IoT) deployments. The analys...
Nordic Enterprise Infrastructure Spending Forecast, 2017-2021

Mar 2018 - Market Forecast - Doc # EMEA43601617

by: Anders Elbak

This IDC study quantifies the shift in infrastructure purchasing from traditionally deployed hardware and hosted infrastructure services to private cloud deployments and public cloud services. "We are witnessing a transformation of how infr...
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