Anders Elbak joined IDC in 1997 and has been involved in projects covering most areas in the ICT industry, including hardware, software, IT Services and telecoms, giving him an invaluable insight in the overall trends and dynamics in the industry. He has been responsible for printer, phone, PC and server trackers in the Nordic countries as well as lead the consumer market research program.

Today, Anders is responsible for the Nordic ”Enabling Technologies” program, which focuses on how companies transition the IT infrastructure to support innovative business solutions enabled by the 3rd platform technologies: cloud, mobility, social and Big Data. Additionally, it covers underlying datacenter trends and technologies, which enable the necessary agile infrastructure. Anders also spearheads IDCs Nordic end-user surveys and most industry specific analysis, and is part of the European Internet of Things practice.

Anders is one of the most quoted industry analysts in the Nordic countries and frequently appears in both the IT press and the business press. Moreover, he is a valued presenter at various events typically advocating for the transformation to the Third Platform and relating this to challenges in individual markets and new opportunities for end-users.

Anders holds a Master degree in Marketing and Economics from Copenhagen Business School.