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Anders Elbak

Research Manager, IDC Nordic

Anders Elbak joined IDC in 1997 and has been involved in projects covering most areas in the ICT industry, including hardware, software, IT Services and telecoms, giving him an invaluable insight in the overall trends and dynamics in the industry. He has been responsible for printer, phone, PC and server trackers in the Nordic countries as well as lead the consumer market research program.

Today, Anders is responsible for the Nordic ”Enabling Technologies” program, which focuses on how companies transition the IT infrastructure to support innovative business solutions enabled by the 3rd platform technologies: cloud, mobility, social and Big Data. Additionally, it covers underlying datacenter trends and technologies, which enable the necessary agile infrastructure. Anders also spearheads IDCs Nordic end-user surveys and most industry specific analysis, and is part of the European Internet of Things practice.

Anders is one of the most quoted industry analysts in the Nordic countries and frequently appears in both the IT press and the business press. Moreover, he is a valued presenter at various events typically advocating for the transformation to the Third Platform and relating this to challenges in individual markets and new opportunities for end-users.

Anders holds a Master degree in Marketing and Economics from Copenhagen Business School.

Market Analysis Perspective: Cloud Services in the Nordics, 2017

Sep 2017 - Market Analysis Perspective - Doc # EMEA43029317

by: Anders Elbak

This IDC Market Analysis Perspective provides a comprehensive look into the Nordic cloud services market. It presents a top-level forecast and examines the trends driving the market from the perspective of both cloud suppliers and end-user ...
Public Cloud Adoption and Strategies in the Nordic Region

Aug 2017 - IDC Survey - Doc # EMEA43000217

by: Anders Elbak

This IDC Survey combines the results of two IDC cloud surveys to present a comprehensive view of cloud adoption, preferences, and maturity."Nordic organizations are increasingly adopting public cloud services, and spending continues to incr...
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