Senior Vice President, Worldwide Custom Solutions
As senior vice president of custom solutions, Scott McLarnon leads the IDC global business unit providing clients with custom marketing and market intelligence solutions. His team provides custom analytics, buyer behavior, partnering, content marketing, interactive tools, thought leadership and sales enablement programs. Mr. McLarnon has extensive experience working with clients to design and apply market intelligence to inform strategic planning, guide decisions, manage operations and improve performance. His projects have influenced industry evolution and shaped client decisions on strategic direction; product design; marketing campaigns, positioning and messaging; partnering programs and global expansion.
Mr. McLarnon was instrumental in developing and building IDC's custom research and consulting business. An experienced market researcher, he has employed both qualitative and quantitative research methodologies to study the IT industry.
Prior to IDC, Mr. McLarnon was a senior consultant with a leading strategy and management consulting firm. He previously held research, market analysis, planning and product marketing roles at industry-leading vendors.