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Richard Vancil

Group Vice President, Executive Advisory Strategies

Rich Vancil is IDC's Group Vice President, Executive Advisory Strategies. He is a lead analyst for providing senior technology marketing executives with guidance to improve the productivity and efficiency of their organizations.

Rich joined IDC in 2003 to start the CMO Advisory Research practice, focusing on analysis of marketing investments and key marketing performance indicators across the worldwide IT vendor community. He created, and continues to develop, an activity-based managerial accounting system for marketing investment allocations.  His approach has been adopted by a majority of the largest IT vendors as the accounting standard for their annual marketing budget planning.

Before joining IDC, Rich had been the "chief marketer" for several early-stage information technology companies in the Boston area.

Rich has a B.A. from Connecticut College and an MBA from Harvard Business School.

In 2004, Rich was selected as IDC's James Peacock Memorial Award recipient, IDC's highest research honor.

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