By using this site, you agree to the IDC Privacy Policy

Melissa Webster

Program Vice President, Content and Digital Media Technologies

Melissa Webster leads IDC's research on digital experience management software and cloud services. Her coverage area encompasses solutions for: web content management, digital asset management, content marketing, user generated content (UGC) harvesting and curation, mobile content apps, online video solutions, and rich media analytics to support the digital experience.

Ms. Webster is a trusted advisor for digital experience delivery solution providers and buyers, and a frequent speaker at industry conferences and other events, Ms. Webster’s research has been cited in the business and trade press including The Wall Street Journal, The New York Times, Business Week, USA Today, ComputerWorld, and a host of other publications.

In addition to more than a decade as an industry analyst, Ms. Webster has more than 20 years of software industry experience and has held senior management positions in marketing, business development, and product development with enterprise software vendors and dotcoms ranging from the Fortune 500 to venture-backed startups.

Ms. Webster holds a B.A. from Wellesley College.

On September 7, 2017 Microsoft and Adobe jointly announced new product integrations at Microsoft's 2017 Ignite technical conference in Orlando, Florida. The new integrations — which provide interoperability between Microsoft's Office 365, S...
An Obituary for Flash

Jul 2017 - IDC Link - Doc # lcUS42919617

by: Arnal DayaratnaMelissa Webster

Adobe has announced the end of life of Flash as of December 31, 2020, in what amounts to the final phase of the long-awaited funeral of Adobe Flash (Flash), one of the most influential web technologies of the last 20 years. While Adobe's de...
More results
This IDC Perspective is an examination and overview of the OpenText Enterprise World conference held in Toronto in July 2017, where OpenText announced the general availability of its cognitive/AI platform for enterprise information manageme...
This IDC study describes the organizational characteristics at five levels of content management maturity, from a completely ad hoc, highly manual approach to one in which the word "management" no longer applies — at least from the human pe...
More results