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Melissa Webster

Program Vice President, Content and Digital Media Technologies

Melissa Webster

Program Vice President, Content & Digital Media Technologies


Melissa Webster leads IDC's research on digital experience management software and cloud services. Her coverage area encompasses solutions for: web content management, digital asset management, content marketing, user generated content (UGC) harvesting and curation, mobile content apps, online video solutions, and rich media analytics to support the digital experience.



In addition to more than a decade as an industry analyst, Ms. Webster has more than 20 years of software industry experience and has held senior management positions in marketing, business development, and product development with enterprise software vendors and dotcoms ranging from the Fortune 500 to venture-backed startups.


  • B.A. from Wellesley College
  • Frequent speaker, presenter and moderator at industry conferences. Her research has been cited in the business and trade press including The New York Times, Wall Street Journal, BBC, Business Week, USA Today, and ComputerWorld.
On September 7, 2017 Microsoft and Adobe jointly announced new product integrations at Microsoft's 2017 Ignite technical conference in Orlando, Florida. The new integrations — which provide interoperability between Microsoft's Office 365, S...
An Obituary for Flash

Jul 2017 - IDC Link - Doc # lcUS42919617

by: Arnal DayaratnaMelissa Webster

Adobe has announced the end of life of Flash as of December 31, 2020, in what amounts to the final phase of the long-awaited funeral of Adobe Flash (Flash), one of the most influential web technologies of the last 20 years. While Adobe's de...
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This IDC Perspective offers CMOs and their marketing operations and technology teams five insights drawn from Adobe Summit 2018. The Summit's theme was "from marketing to experience." IDC analysts reflect on how conversations with Adobe and...
This IDC study provides IDC's 2018 top 10 predictions for analytics and information management. "Enabled by machine learning–based automation, the next few years will usher in a period of massive change in the way data and content is manage...
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