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Melissa Webster

Program Vice President, Content and Digital Media Technologies

Melissa Webster

Program Vice President, Content & Digital Media Technologies

 

Melissa Webster leads IDC's research on digital experience management software and cloud services. Her coverage area encompasses solutions for: web content management, digital asset management, content marketing, user generated content (UGC) harvesting and curation, mobile content apps, online video solutions, and rich media analytics to support the digital experience.

 

BACKGROUND

In addition to more than a decade as an industry analyst, Ms. Webster has more than 20 years of software industry experience and has held senior management positions in marketing, business development, and product development with enterprise software vendors and dotcoms ranging from the Fortune 500 to venture-backed startups.
 

EDUCATION/INDUSTRY ACCOMPLISHMENTS

  • B.A. from Wellesley College
  • Frequent speaker, presenter and moderator at industry conferences. Her research has been cited in the business and trade press including The New York Times, Wall Street Journal, BBC, Business Week, USA Today, and ComputerWorld.
Magento Commerce fills an important gap in Adobe's Experience Cloud portfolio vis-à-vis key competitors — especially Salesforce and Oracle. We expect Adobe will move quickly on integrations with its campaign management, content management, ...
On September 7, 2017 Microsoft and Adobe jointly announced new product integrations at Microsoft's 2017 Ignite technical conference in Orlando, Florida. The new integrations — which provide interoperability between Microsoft's Office 365, S...
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This IDC study provides a sizing of the worldwide persuasive content management software market in 2017 and a five-year forecast through 2022 by geographical region. It includes commentary on market growth and emerging trends and provides a...
This IDC study contains vendor shares for the persuasive content management software market for 2015–2017. It includes commentary on the market growth and emerging trends and provides actionable advice for technology suppliers."The persuasi...
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Team member of

Analyst Location

United States

Coverage

Applications

Regions

Worldwide, North America