Jason Cunliffe

Group Vice President, Content Marketing Services




By: 
Laurie Buczek
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Jason Cunliffe
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This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a predominantly digital-first buyer. Today's buyer...
    Services Marketing - State of the Union Report
    By:
    Laurie Buczek
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    ,
    Jason Cunliffe
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2022 Q3 IDC Perspective Tech Buyer

Analyst Location

United States



Coverage

Sales enablement



Regions

Worldwide, North America