Jason specializes in architecting research based content marketing & sales enablement programs with a focus on thought leadership umbrella campaigns that fuel dialogue around the latest trends in Digital Transformation and IDC’s Innovation Accelerators such as IoT, Cognitive/AI systems, Next Gen Security, 3D Printing, Augmented & Virtual Reality, & Robotics.

BACKGROUND

His most recent experience has focused on responsibility for IDC Custom Solutions’ own digital marketing initiatives, and building out engagements aimed at measuring & tracking the digital performance of IDC’s sponsored content programs across the buyer’s journey. Prior to joining IDC Corporate, his professional experiences include positions in business development & consulting for IDC Latin America, as a consulting associate for Branham Group Inc., a go-to-market IT consulting firm in Ottawa, Canada, and as Project Director for an international aid project in Costa Rica funded by the Canadian government.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

Digital Marketing Certificate, Florida Atlantic University, Boca Raton, Florida
Diploma in Advanced Spanish Studies, from Centro Panamericano de Idiomas in San Jose, Costa Rica.
Honors Bachelor of Business Administration Degree from Wilfrid Laurier University in Waterloo, Ontario, Canada
Fluent in English, Spanish and French

Jason Cunliffe

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