Jason specializes in architecting research based content marketing & sales enablement programs with a focus on thought leadership umbrella campaigns that fuel dialogue around the latest trends in Digital Transformation and IDC’s Innovation Accelerators such as IoT, Cognitive/AI systems, Next Gen Security, 3D Printing, Augmented & Virtual Reality, & Robotics.

BACKGROUND

His most recent experience has focused on responsibility for IDC Custom Solutions’ own digital marketing initiatives, and building out engagements aimed at measuring & tracking the digital performance of IDC’s sponsored content programs across the buyer’s journey.  Prior to joining IDC Corporate, his professional experiences include positions in business development & consulting for IDC Latin America, as a consulting associate for Branham Group Inc., a go-to-market IT consulting firm in Ottawa, Canada, and as Project Director for an international aid project in Costa Rica funded by the Canadian government.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

• Digital Marketing Certificate, Florida Atlantic University, Boca Raton, Florida
• Diploma in Advanced Spanish Studies, from Centro Panamericano de Idiomas in San Jose, Costa Rica.
• Honors Bachelor of Business Administration Degree from Wilfrid Laurier University in Waterloo, Ontario, Canada
• Fluent in English, Spanish and French