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Lisa Rowan

Research Vice President, HR, Talent, and Learning Strategies

Lisa Rowan is Research Vice President for IDC responsible for global research on human capital and talent management software and services. Ms. Rowan provides expert analysis focused on both the business services and software used to address HR and talent-related dimensions. Her research addresses developments in human capital and talent management applications, human resources consulting, and HR outsourcing services.


Prior to joining IDC, Ms. Rowan held business development, product management and marketing positions in the human resource software and services markets. Ms. Rowan held director positions in both business development and marketing within Genesys - a provider of human capital management software and services based in Methuen, Mass. Prior to Genesys, she held positions in both technical marketing and IT at Digital Equipment Corporation.


  • B.A. from the University of Massachusetts
  • M.B.A. from Southern New Hampshire University
  • Received IHRIM's Summit Award, the association's highest honor
  • Named to HRO Today magazine's list of HRO Superstars
  • Named to HR Examiner's Top 100 Influencers
  •  Named one of the Top 10 Most Powerful HR Technology Experts by HR Technology magazine
Oracle HCM Cloud: Making Work More Human

Mar 2018 - IDC Link - Doc # lcUS43701918

by: Kyle LagunasLisa Rowan

Oracle maintains strong momentum in HCM through global expansion, product innovation, and a new, integrated marketing strategy. Its 2018 HCM World conference drew 3,600 clients, a mix of HR professionals and their colleagues in IT and even ...
Ultimate Connections 2018: Cultural Exceptionalism

Mar 2018 - IDC Link - Doc # lcUS43662018

by: Kyle LagunasLisa Rowan

Ultimate Software (Nasdaq:ULTI) hosted over 3,000 clients at its annual customer conference, Connections, held March 13–16 in Las Vegas. Through keynotes, announcements, and road map plans, Ultimate continued to demonstrate the people-first...
This IDC study examines the human capital management (HCM) and payroll applications market for the 2015–2017 period. Revenue and market share of the leading vendors are provided for 2017. Included is a full list of tracked vendors for total...
This IDC Survey Spotlight provides results from two important questions from IDC's 2016 and 2018 HR Executive Surveys — which factors influenced your organization's decision to change core HR systems in the past 12 months to those who made ...
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