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Lisa Rowan

Research Vice President, HR, Talent, and Learning Strategies

Lisa Rowan is Research Vice President for IDC responsible for global research on human capital and talent management software and services. Ms. Rowan provides expert analysis focused on both the business services and software used to address HR and talent-related dimensions. Her research addresses developments in human capital and talent management applications, human resources consulting, and HR outsourcing services.


Prior to joining IDC, Ms. Rowan held business development, product management and marketing positions in the human resource software and services markets. Ms. Rowan held director positions in both business development and marketing within Genesys - a provider of human capital management software and services based in Methuen, Mass. Prior to Genesys, she held positions in both technical marketing and IT at Digital Equipment Corporation.


  • B.A. from the University of Massachusetts
  • M.B.A. from Southern New Hampshire University
  • Received IHRIM's Summit Award, the association's highest honor
  • Named to HRO Today magazine's list of HRO Superstars
  • Named to HR Examiner's Top 100 Influencers
  •  Named one of the Top 10 Most Powerful HR Technology Experts by HR Technology magazine
Ultimate Connections 2018: Cultural Exceptionalism

Mar 2018 - IDC Link - Doc # lcUS43662018

by: Kyle LagunasLisa Rowan

Ultimate Software (NASDAQ:ULTI) hosted over three thousand clients at its annual customer conference in Las Vegas March 12 through 16. Through keynotes, announcements, and roadmap plans, Ultimate continued to demonstrate the people-first cu...
Workday Rising 2016

Oct 2016 - IDC Link - Doc # lcUS41832116

by: Mickey North RizzaLisa Rowan

Workday held its 10th annual Workday Rising customer conference from September 26 to 29, 2016, in Chicago, Illinois. The event drew approximately 4,200 customers, 620 prospects representing 230 companies, and 1,000 partner attendees.Workday...
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Talent Management Application Pricing Snapshot, 2015–2017

Jan 2018 - IDC Survey Spotlight - Doc # US43471518

by: Lisa Rowan

This IDC Survey Spotlight provides insight into how module pricing of cloud-based talent management applications has evolved from 2015 to 2017.This document uses information gathered by IDC from major talent management suite vendors and is ...
This IDC Tech Buyer Presentation presents key findings from Lisa Rowan and Kyle Lagunas' latest research to offer a straightforward approach to adopting and deploying analytics within the HR function and beyond. As the scope of human capita...
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