By using this site, you agree to the IDC Privacy Policy

Lisa Rowan

Research Vice President, HR, Talent, and Learning Strategies

Lisa Rowan is Research Vice President for IDC responsible for global research on human capital and talent management software and services. Ms. Rowan provides expert analysis focused on both the business services and software used to address HR and talent-related dimensions. Her research addresses developments in human capital and talent management applications, human resources consulting, and HR outsourcing services.


Prior to joining IDC, Ms. Rowan held business development, product management and marketing positions in the human resource software and services markets. Ms. Rowan held director positions in both business development and marketing within Genesys - a provider of human capital management software and services based in Methuen, Mass. Prior to Genesys, she held positions in both technical marketing and IT at Digital Equipment Corporation.


  • B.A. from the University of Massachusetts
  • M.B.A. from Southern New Hampshire University
  • Received IHRIM's Summit Award, the association's highest honor
  • Named to HRO Today magazine's list of HRO Superstars
  • Named to HR Examiner's Top 100 Influencers
  •  Named one of the Top 10 Most Powerful HR Technology Experts by HR Technology magazine
Workday Rising 2016

Oct 2016 - IDC Link - Doc # lcUS41832116

by: Mickey North RizzaLisa Rowan

Workday held its 10th annual Workday Rising customer conference from September 26 to 29, 2016, in Chicago, Illinois. The event drew approximately 4,200 customers, 620 prospects representing 230 companies, and 1,000 partner attendees.Workday...
On September 26, 2016, Accenture announced that it had agreed to buy DayNine, a Workday consulting and implementation vendor, for an undisclosed amount. DayNine is based in Pleasanton, California, and has 15 offices across the United States...
More results
Market Analysis Perspective: Worldwide Human Capital Management Applications, 2017

Sep 2017 - Market Analysis Perspective - Doc # US43096517

by: Lisa Rowan

The IDC Market Analysis Perspective delivers a concise current state view of, and insight into the impact of future trends in, the human capital management (HCM) applications market across the individual areas and integrated suite of core H...
IDC MaturityScape: Workforce Analytics Adoption 1.0

Sep 2017 - IDC MaturityScape - Doc # US42760017

by: Lisa RowanKyle LagunasCushing Anderson

This IDC study lays out the dimensions and actions inherent in the successful HR organization's journey toward effective deployment of workforce analytics. Understanding the options and then taking steps to grow in maturity requires changes...
More results