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Ramon T. Llamas

Research Director, Mobile Devices and AR/VR

Ramon Llamas is Research Director with IDC’s Devices and Displays team, covering wearables, augmented/ virtual reality, and smartphones. Mr. Llamas’s core research coverage includes tracking and forecasting the United States wearables and augmented/virtual reality for IDC’s Worldwide Quarterly Wearables Tracker and AR/VR Tracker respectively, analyzing the evolution of those categories, and the changing strategies of the vendors involved. Based on his expertise in the smartphone market, Mr. Llamas’s research also focuses on how these different products interact with each other, and how consumers and enterprise users can integrate them into their daily lives.


Mr. Llamas began working at IDC in July of 2004, focusing primarily on IDC’s Worldwide Quarterly Mobile Phone Tracker to size and forecast the United States and worldwide mobile phone markets. This led to other opportunities, including device and service assessments, buyer behavior on device usage and purchase intentions, and vendor platform development strategies. In 2013, Mr. Llamas shifted his focus towards wearable technology and in 2016 he added augmented and virtual reality to his coverage areas. 


  • MBA from Boston College’s F.W. Olin Graduate School of Business
  • MA in Education from Boston College
  • BS in Management from Boston College
  • Frequent speaker, presenter, and moderator at industry conferences as well as providing analysis for multiple media outlets including Bloomberg, CNBC, Fox Business News, NPR, the Wall Street Journal, and the Washington Post. 

Follow Ramon on Twitter @idcrllamas.

On February 1, 2018, Apple announced FY 1Q18 earnings of $88.3 billion, up 13% over the previous year and 68% sequentially. Financial highlights include:iPhone shipments totaled 77.3 million (-1% year over year [YoY]), and revenue grew 13% ...
CES 2018 witnessed positive development for the consumer wearables market on multiple fronts including new device launches, broader ecosystem solutions, and partnership announcements, all of which claim to make users' lives easier or better...
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Enterprise Usage of Wearables on the Rise

Feb 2018 - IDC Survey Spotlight - Doc # US43579218

by: Ramon T. Llamas

This IDC Survey Spotlight compared data from two different surveys: IDC's 2016 Enterprises Device Survey and 2017 Enterprises Device Survey on the current state of wearables deployment within the enterprise."Within a year's time, we've seen...
This IDC study provides a forecast for the worldwide augmented and virtual reality hardware market for the 2018–2022 period."While 2017 was a year of significant slowdown for the AR/VR market, it was also a time for vendors to sow the seeds...
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