By using this site, you agree to the IDC Privacy Policy

Ramon T. Llamas

Research Manager, Wearable and Mobile Phones

Ramon Llamas

Research Manager, Wearable and Mobile Phones

Ramon Llamas is Research Manager with IDC’s Devices and Displays team, covering wearables, augmented/ virtual reality, and smartphones. Mr. Llamas’s core research coverage includes tracking and forecasting the United States wearables and augmented/virtual reality for IDC’s Worldwide Quarterly Wearables Tracker and AR/VR Tracker respectively, analyzing the evolution of those categories, and the changing strategies of the vendors involved. Based on his expertise in the smartphone market, Mr. Llamas’s research also focuses on how these different products interact with each other, and how consumers and enterprise users can integrate them into their daily lives.


Mr. Llamas began working at IDC in July of 2004, focusing primarily on IDC’s Worldwide Quarterly Mobile Phone Tracker to size and forecast the United States and worldwide mobile phone markets. This led to other opportunities, including device and service assessments, buyer behavior on device usage and purchase intentions, and vendor platform development strategies. In 2013, Mr. Llamas shifted his focus towards wearable technology and in 2016 he added augmented and virtual reality to his coverage areas. 


  • MBA from Boston College’s F.W. Olin Graduate School of Business
  • MA in Education from Boston College
  • BS in Management from Boston College
  • Frequent speaker, presenter, and moderator at industry conferences as well as providing analysis for multiple media outlets including Bloomberg, CNBC, Fox Business News, NPR, the Wall Street Journal, and the Washington Post. 

Follow Ramon on Twitter @idcrllamas.

Although features and price points of the new iPhone refresh leaked before the event, all eyes were still on Cupertino, September 12, for Apple's iPhone launch event. Attendees filled the new Steve Jobs Theater, located on the new Apple cam...
Each year, as summer gives way to fall, device manufacturers descend upon Berlin, Germany, to give IFA attendees a peek into their holiday assortment. This IDC document provides snapshot analyses of major product announcements, including ne...
More results
Market Analysis Perspective: Worldwide Wearables, 2017

Sep 2017 - Market Analysis Perspective - Doc # US43033417

by: Ramon T. Llamas

This IDC Market Analysis Perspective (MAP) looks at the current state of the worldwide wearables market, who the major players are, how technology buyers should consider wearables for business, and where the market is heading, and finally, ...
This IDC Market Note offers a North American view of the burgeoning earwear category of wearables also referred to in the industry as "hearables." IDC uses the example of two earwear manufacturers as precedent to build on for the devices we...
More results
IDC at CES 2017

Jan 05, 2017 - Las Vegas, NV United States