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Ramon T. Llamas

Research Director, Mobile Devices and AR/VR

Ramon Llamas is Research Director with IDC’s Devices and Displays team, covering wearables, augmented/ virtual reality, and smartphones. Mr. Llamas’s core research coverage includes tracking and forecasting the United States wearables and augmented/virtual reality for IDC’s Worldwide Quarterly Wearables Tracker and AR/VR Tracker respectively, analyzing the evolution of those categories, and the changing strategies of the vendors involved. Based on his expertise in the smartphone market, Mr. Llamas’s research also focuses on how these different products interact with each other, and how consumers and enterprise users can integrate them into their daily lives.


Mr. Llamas began working at IDC in July of 2004, focusing primarily on IDC’s Worldwide Quarterly Mobile Phone Tracker to size and forecast the United States and worldwide mobile phone markets. This led to other opportunities, including device and service assessments, buyer behavior on device usage and purchase intentions, and vendor platform development strategies. In 2013, Mr. Llamas shifted his focus towards wearable technology and in 2016 he added augmented and virtual reality to his coverage areas. 


  • MBA from Boston College’s F.W. Olin Graduate School of Business
  • MA in Education from Boston College
  • BS in Management from Boston College
  • Frequent speaker, presenter, and moderator at industry conferences as well as providing analysis for multiple media outlets including Bloomberg, CNBC, Fox Business News, NPR, the Wall Street Journal, and the Washington Post. 

Follow Ramon on Twitter @idcrllamas.

At Mobile World Congress (MWC) 2018 in Barcelona, Samsung unveiled its latest flagship smartphone, the Galaxy S9 and S9+. Previous teasers hinted at new camera features, including super slow-motion capture, enhanced low-light capture, and A...
On February 1, 2018, Apple announced FY 1Q18 earnings of $88.3 billion, up 13% over the previous year and 68% sequentially. Financial highlights include:iPhone shipments totaled 77.3 million (-1% year over year [YoY]), and revenue grew 13% ...
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This IDC study examines the market share of the major vendors in the U.S. wearables market in 2017."The U.S. wearables market was a tale of transition, with one product category on the rise and the other going through its growing pains," sa...
This IDC study examines the market share of the major vendors in the worldwide wearables market in 2017."The worldwide wearables market is in a state of transformation in 2017," points out Ramon T. Llamas, research director with IDC's Weara...
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