By using this site, you agree to the IDC Privacy Policy

Ramon T. Llamas

Research Manager, Wearable and Mobile Phones

Ramon Llamas is Research Manager with IDC’s Devices and Displays team, covering wearables, augmented/ virtual reality, and smartphones. Mr. Llamas’s core research coverage includes tracking and forecasting the United States wearables and augmented/virtual reality for IDC’s Worldwide Quarterly Wearables Tracker and AR/VR Tracker respectively, analyzing the evolution of those categories, and the changing strategies of the vendors involved. Based on his expertise in the smartphone market, Mr. Llamas’s research also focuses on how these different products interact with each other, and how consumers and enterprise users can integrate them into their daily lives.


Mr. Llamas began working at IDC in July of 2004, focusing primarily on IDC’s Worldwide Quarterly Mobile Phone Tracker to size and forecast the United States and worldwide mobile phone markets. This led to other opportunities, including device and service assessments, buyer behavior on device usage and purchase intentions, and vendor platform development strategies. In 2013, Mr. Llamas shifted his focus towards wearable technology and in 2016 he added augmented and virtual reality to his coverage areas. 


  • MBA from Boston College’s F.W. Olin Graduate School of Business
  • MA in Education from Boston College
  • BS in Management from Boston College
  • Frequent speaker, presenter, and moderator at industry conferences as well as providing analysis for multiple media outlets including Bloomberg, CNBC, Fox Business News, NPR, the Wall Street Journal, and the Washington Post. 

Follow Ramon on Twitter @idcrllamas.

On Thursday, November 2, Apple announced its CY 3Q17 earnings, highlighting year-over-year growth for all product categories, multiple product launches, and return to or sustained growth within critical international markets. For devices al...
At its Made by Google event on Wednesday, October 4, Google introduced a slew of new products including the second-generation Pixel and Pixel XL smartphones. To go along with the new phones, Google also showed off a refreshed Google Home li...
More results
IDC Innovators: Wearable Technology, 2017

Nov 2017 - IDC Innovators - Doc # US43212417

by: Ramon T. Llamas

IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles Hipaax, ProGlove, and Wearsafe in ...
A Quick Glance at Mobile Phone AI

Nov 2017 - Market Note - Doc # AP43208217

by: Bryan MaChwee Kan ChuaRamon T. Llamas

This IDC Market Note examines on-device artificial intelligence (AI), particularly as smartphones like the Apple iPhone X and Huawei Mate 10 are increasingly being marketed with AI features."On-device AI will be a big buzzword for new phone...
More results